When you’re looking to register an international trademark, realize that some countries don’t allow you to register a trademark unless it is “distinctive.” For example, an application to register a single letter or a short combination of letters and numbers may be refused registration in some countries because it is not “distinctive.” Trademarks in the […]
Investing in Business Contracts
I once had a client who had launched a promising start-up business. He had a great idea and enough capital to make it fly. He invested in product development, spent a small fortune on an infomercial, and filed for several trademarks. But before he did all that, and before he called a lawyer to help […]
Domain Name Strategy–Planning Ahead
With the proliferation of new top-level-domains (gTLDs) and companies trying to decide whether or how to include gTLDs in their business strategy, some people may lose track of the more basic elements of that strategy. A gTLD can cost hundreds of thousands of dollars to register, self-host, and maintain from year to year. But don’t […]
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